I wrote this little spot for Outsystems during a creative sprint redpepper (an agency here in Nashville I work with on a freelance basis). It’s a classic “who’s on first”, I noticed every time our team talked about the company it felt like we were saying “without systems” instead of “with outsytems”, so I ran with it. Another example of how good ideas are right in front of your nose. I wrote the spot, then we filmed a low-fidelity pitch that I also acted in (they also wanted to hire me as their spokesperson). The Outsystems VP of Marketing said “at first I thought you were making fun of us, but then I showed it to my CEO and he thought it was brilliant”. There is nothing more endearing than someone who can poke a little fun at themselves. Human connection is the goal. Redpepper produced the final.